FURIOSA 
spring bloom

Complete Production & Creative Direction

A bold fusion of femininity and fearless individuality.

For jewelery brand Furiosa I bring to life a creative vision that would reflect their bold and empowering identity — resulting in the production of Spring Bloom, a concept rooted in transformation, confidence, and expressive freedom.

I led the project from the ground up:
· Developing the creative concept aligned with the brand’s message and values
· Strategically translating brand identity into visual storytelling
· Curating and assembling the creative team across photography, styling, makeup and post-production
· Full on-set production management, logistics, and execution
· And finally, acting as the project’s Creative Director and Videographer, shaping the mood, framing, and energy of the final pieces

What this project delivered:

· 40 high-end campaign photos capturing bold beauty, energy, and attitude

· 2 short-form campaign videos

This project is a true representation of what I love doing most — transforming brand values into living, moving visuals through collaborative creative direction and immersive production.

WINTER BRIDE

From Concept to Execution – Complete Production & Creative Direction

This winter fashion editorial is the result of a fully managed production, where I oversaw the entire process—from the initial concept and creative vision to assembling the team and executing the shoot in a challenging mountain environment in Slovak High Tatras.

The project started with the creation of a unique artistic direction, blending the contrast of luxurious bridal fashion with the raw beauty of the winter landscape.

I took care of every step, from selecting the right location, coordinating with bridal salon, briefing the team, and curating the styling to ensure that every element aligned with the desired aesthetic.

Filming in extreme conditions required precise planning and on-the-spot adaptability, as the team had to adjust to rapidly changing light and weather conditions. Thanks to a well-prepared concept and a highly skilled team, we successfully produced a visually striking editorial, capturing a fusion of minimalism, drama, and timeless elegance.

What this project delivered:

  • Full-scale creative & production management – from vision to execution

  • Exclusive content for bridal salons and luxury fashion brands

  • 48 high-end photography and 3 short form video with focus on one dress type each